Film Director + Creative Director
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Absolut Anthem

 

ABSOLUT ANTHEM

FOR ABSOLUT VODKA

Film | Advertising | USA
Agency: TBWA NY 

 

 

Absolut Vodka's anthem spot had a simple message: Doing Things Differently Leads to Something Extraordinary. But this spot directed by Rupert Sanders involved building real life sculptures and stunts, shooting them across 5 different cities and all that to the sound of a Joy Division song. The result is a beautiful montage of man made sculptures and installations coming together to get across the brand's moto.

 
 

 

Here's the print ad, using the main frames from the tv spot:

 
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