SOUTH EXPERIMENT IS A PROJECT CREATED WITH THE PURPOSE OF GENERATING ALL THE VIDEOS FOR TED GLOBAL'S TALKS IN RIO DE JANEIRO.
As this is the first TEDGlobal in South America, the creative challenge was to conceive a contemporary approach that represents the region, using creativity and innovation as a tool to reframe its traditional cultural assets.
So to answer the brief, the team brought together directors, technologists and artists to collaborate in creating the videos. Led by Thiago Zanato and Pedro Burneiko, they set up SOUTH EXPERIMENT, a project based on creative experimentations that celebrate the creativity and culture of the region.
The result: a collection of filmically documented experiments that narrate the diversity of South American culture, traditions, energy and artistry. And the authenticity of each video resides within the deeper narrative of each film’s creative process.
Here's a selection of videos that debuted at TEDGlobal 2014 South!
The idea was to combine technology and art to generate an unique expression of South American culture.
We used three sources:
Google Earth’s terrain data from South America
South American designs and illustrations
A proprietary WebGL mapping technology
We took readily available terrain data from several places in South America, such as: Los Andes (Chile), Patagonia (Argentina), Amazonia (Brazil) etc… and used it as a canvas.
Combining illustrations from several different artists from South America, we created a fly through continent like it’s never been seen before. Finally we end on a gorgeous representation of the South, as seen from the distance.