HALO 3 - BELIEVE
FOR MICROSOFT XOBOX
Digital Advertising | USA
Agency: AKQA SF
This was one of the most successful campaigns to date for Microsoft. The digital launch of the Halo 3 franchise involved many different components, including a website, an ARG and TV spots.
A 40" X 40" diorama of a battle scene from the game was built, containing miniatures from Stan Winston at New Deal Studios. THrough motion control cameras, and digital compositing to transform the scene into a first person immersive experience.
It involved many different components like an interactive spot that allowed the user to travel through a 40" X 40" diorama of a battle scene from the game.