Film Director + Creative Director

Microsoft Xbox - Halo 3




Digital Advertising | USA
Agency: AKQA SF 


This was one of the most successful campaigns to date for Microsoft. The digital launch of the Halo 3 franchise involved many different components, including a website, an ARG and TV spots.

A 40" X 40" diorama of a battle scene from the game was built, containing miniatures from Stan Winston at New Deal Studios. THrough motion control cameras, and digital compositing to transform the scene into a first person immersive experience.

It involved many different components like an interactive spot that allowed the user to travel through a 40" X 40" diorama of a battle scene from the game.


The campaign also involved a super complex ARG with several components with hidden clues and information in different sources, such as comics, online servers, audio files etc...