NIKE HYPER PLATINUM ELITE
MAPPED PROJECTION FOR NIKE
Digital Advertising | USA
Agency: Obscura Digital
(role: Art Director)
This was an event to launch the new college basketball series uniforms called "Platinum Elite", designed by Nike.
It was a projection that happened in an underground court in NY, that lasted about 7 minutes and had to be fully choreographed with several basketball players and actors. It had 8 different scenes, each corresponding to a different School/State in the US. The thread that connected them was this boy's surreal experience through these worlds.
Each scene had its own colors and visual ID, that matched its own world's characters and environment. Easier to watch than try to read about it.