Film Director + Creative Director
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Snickers - Snacklish

 
 

SNACKLISH

TRANSLATOR FOR SNICKERS

Digital | Advertising | USA
Agency: TBWA NY 

 

A fully functional real-time translator from ENGLISH to SNACKLISH was developed with the help of programmers and linguists. A combination of phonetic algorithms and thousands of direct translations brought the "simple" idea to life and it was even featured on Jimmy Kimmel live - which generated a lot of traffic to the page.

 
 

Here's the SNACKLISH translator's appearance on Jimmy Kimmel: